Geoffrey Parker Luxury Games > Data Security Statement

Data Security Statement

Privacy Policy Guide

Table of Contents

  1. Who We Are & The Data We Use
  2. Really Simple SSL
  3. Firstdata UK
  4. MailChimp for WooCommerce
  5. YITH Plugins
  6. Slider Revolution

Who we are

Geoffrey Parker was founded in 1958, our full company name is; Geoffrey Parker Games Limited. Registered address; Broad House, The Broadway, Old Hatfield, Herts AL9 5BG. Registered in England. Company number 6114500.
Our website address is: &

What personal data we collect and why we collect it

During the use of our website, we will collect a range of data; this can vary depending on how you use our site with the examples listed below. We collect your personal data during an order to ensure we create, process and deliver your product as requested. We then store this information on file to enable us to re-create this order should you ever wish to order this again. Offline we also keep a file of your details including a swatch of leather to enable us to match this as closely as possible if you ever require repair work.

By default, our website CMS does not collect any personal data about visitors, and only collects the data shown on the User Profile screen from registered users. However, some of our apps may collect personal data. The relevant collection of data is listed below:


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. This is also captured by Google Analytics to process the source from which your visit came from and the pages in which you visited prior to your comment and following your comment.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

Our website contact forms utilise your personal data to help ensure we can respond to your enquiry quickly and efficiently. Your name, email address and any additional data you enter are transferred to us. We have kept the information you fill in on the form to a minimum; this is to ensure your personal data is both secure and very minimal. Once a form has been filled in we will then communicate through our secure server email.


If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We use Google Analytics to track your data; this helps us to create a site that works for you. It also helps us determine details like which products are most popular and therefore we can produce more of these items for Christmas stock.

We’ll also use your data to track where you’re visiting us from; this helps us keep up with the trends of what’s happening in the gaming or interior design world. If we’re making more watersnake boards for a particular part of the world, it’s handy to know for our suppliers around the world.

Who we share your data with

We only share your data at a minimum; we never share what we don’t have to and we never sell or pass on your details to a third party of which we don’t trust. Below are a list of the apps we use including our payment software provider and our CMS system. We’ll go into full details of each company in this document.
Google analytics, woocommerce, WordPress, First Data, YITH Order tracking, Mailchimp and Tawk Live Chat.

By default, our CMS does not share any personal data with anyone.

How long we retain your data

How long we retain your data varies; on google analytics, we keep this historical data to monitor market trends and how our business continues to grow. The data collected here is not directly associated with you, it merely offers us the location, date and time you visited our site and the actions you performed on the site. So if you shop with us in 2017 we can see if you returned in 2020. We keep records of customer purchases for around 10-20 years; while this may seem like an incredibly long period of time, many of our customers repeatedly purchase with us over this time. We also keep records of what each customer has purchased to provide excellent customer service no matter how long ago you purchased from us.

Our live chat we keep for a period of 2 years; this is due to the long process it can take to handmake a product and how long some customers work with us on their dream project. This historical record enables us to refer back to any conversations where the product specifications are discussed.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profiles. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

European data protection law requires data about European residents which is transferred outside the European Union to be safeguarded to the same standards as if the data was in Europe. Your data is stored safely on this site; which is hosted at For full details of our hosting agreement with GDPR data protection please click here.

Visitor comments may be checked through an automated spam detection service. All logins are screened through Google Captcha and site crawls are also subject to spam security which may use your personal data to check the validity of your visit.

Your contact information

We’re a small family business, so while our GDPR compliance is required we’re also still human. We endeavour to ensure your personal data is always kept private; we will always inform you should we notice a breach in our site or at our premises. We never buy or sell your information and we hope that you enjoy your shopping experience with us. If you have any concerns please contact us using our contact form and someone will respond to you as soon as possible.

How we protect your data

We will always strive to protect your data; we have a small team at Geoffrey Parker, all of which are family members and only two with access to the website and personal data. No other staff members have access to this information. We require two-factor authentication for all users on this website and strong passwords. We have also implemented WordFence security on this site to always ensure your data is sufficiently protected against malicious hacking or data breaches. We have a non-disclosure agreement in all staff contracts and staff are made fully aware of GDPR and data protection. staff training in data protection.

What data breach procedures we have in place

When a data breach is discovered we aren’t only duty-bound to inform those who may be affected immediately but we also morally wish to let all who may have been affected know as soon as possible. We will also always work to ensure the data breach is fixed as soon as possible.

What third parties we receive data from

While we try to avoid third-party data we do receive information from google AdWords from our advertising efforts.

WooCommerce – Our Shop

We collect information about you during the checkout process to process your order. We don’t ever get to see your payment information. We track your clicks and time on our store, we also track which pages you visit during your shopping experience to help us improve it for future users.

What we collect and store

While you visit our site, we’ll track:

  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
  • Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
  • Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!

We’ll also use cookies to keep track of basket contents while you’re browsing our site.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

  • Send you information about your account and order
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for 20 years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.

We will also store comments or reviews if you choose to leave them.

Who on our team has access

Only 3 members of our team have access to the information you provide us. For example, our director and marketing manager are registered Administrators and our accountant can access:

  • Order information like what was purchased, when it was purchased, how much for and where it should be sent
  • Customer information like your name, email address, and shipping information.

Our team members have access to this information to help fulfil orders, process refunds and support you.

What we share with others

We share information with third parties who help us provide our orders and store services to you; for example —

Really Simple SSL – Site Security

Really Simple SSL and Really Simple SSL add-ons do not process any personally identifiable information, so the GDPR does not apply to these plugins or usage of these plugins on your website. You can find our privacy policy here.

FirstData UK – Payment Software

By using this extension, you may be storing personal data or sharing data with an external service. Learn more about how this works, including what you may want to include in your privacy policy.

MailChimp for WooCommerce – Order Emails

When shopping, we keep a record of your email and the cart contents for up to 30 days on our server. This record is kept to repopulate the contents of your cart if you switch devices or needed to come back another day. Read our privacy policy here

YITH Plugins – Order Tracking & Basket

During your time on our site, your basket will be tracked; this helps us to understand the process you went through should you wish not to purchase. It also helps us to send you an email shortly after you added a product to the basket to see if you still wanted it. When you agree to the terms and conditions of our website you are agreeing to the tracking of your basket unless otherwise stated using the ‘Settings’ option. Live Chat

Our live chat is provided by this is a third-party provider who stores your personal details in our account. This enables us to refer back to our conversations and helps us to serve you better from the record of the chat. For example, if we’ve discussed colour combinations for your product or you’ve sent us an email address to contact you on we’ll need this as a reference to help you.

If you would like to read the T&C’s and the privacy policy of Tawk please click here.

What we collect and store

YITH WooCommerce Wishlist

While you visit our site, we’ll track:

  • Products you’ve added to the wishlist: we’ll use this to show you and other users your favourite products and to create targeted email campaigns.
  • Wishlists you’ve created: we’ll keep track of the wishlists you create, and make them visible to the store staff

We’ll also use cookies to keep track of wishlist contents while you’re browsing our site.

Who on our team has access

YITH WooCommerce Wishlist

Only management has access to the information you provide us with. For example, both Administrators can access:

  • Wishlist details, such as products added, date of addition, name and privacy settings of your wishlists

Our team members have access to this information to offer you better deals for the products you love.↑ Return to TopCopy this section to clipboardCopy suggested policy text from YITH Plugins.


Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited.

If you’re logged in to your YouTube account, YouTube allows you to associate your browsing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

Further information about handling user data, can be found in the data protection declaration of YouTube under


Our website uses features provided by the Vimeo video portal. This service is provided by Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

If you visit one of our pages featuring a Vimeo plugin, a connection to the Vimeo servers is established. Here the Vimeo server is informed about which of our pages you have visited. In addition, Vimeo will receive your IP address. This also applies if you are not logged in to Vimeo when you visit our plugin or do not have a Vimeo account. The information is transmitted to a Vimeo server in the US, where it is stored.

If you are logged in to your Vimeo account, Vimeo allows you to associate your browsing behaviour directly with your personal profile. You can prevent this by logging out of your Vimeo account.

For more information on how to handle user data, please refer to the Vimeo Privacy Policy at

Google Web Fonts

For uniform representation of fonts, this page uses web fonts provided by Google. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose, your browser has to establish a direct connection to Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our plugin. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

If your browser does not support web fonts, a standard font is used by your computer.

Further information about handling user data, can be found at and in Google’s privacy policy at


On our pages, plugins of the SoundCloud social network (SoundCloud Limited, Berners House, 47-48 Berners Street, London W1T 3NF, UK) may be integrated. The SoundCloud plugins can be recognized by the SoundCloud logo on our site.

When you visit our site, a direct connection between your browser and the SoundCloud server is established via the plugin. This enables SoundCloud to receive information that you have visited our site from your IP address. If you click on the “Like” or “Share” buttons while you are logged into your SoundCloud account, you can link the content of our pages to your SoundCloud profile. This means that SoundCloud can associate visits to our pages with your user account. We would like to point out that, as the provider of these pages, we have no knowledge of the content of the data transmitted or how it will be used by SoundCloud. For more information on SoundCloud’s privacy policy, please go to

If you do not want SoundCloud to associate your visit to our site with your SoundCloud account, please log out of your SoundCloud account.