|Geoffrey, Chairman 1958 to 1984||Max Parker, 1977 to present (current Chairman)||Elliot Parker, 2011 to present|
Now in our third generation, I have to say there were times a few years ago, when I thought our type of hand work, especially when it is undertaken in England rather than some distant clime, was no longer required. Of course in those days, we were making mainly for the big luxury brands whose focus was changing from being product led, to now being run by accountants with profit as their main focus. So as this trend grew, cheaper materials and overseas production was sought, less variety was offered and bespoke became something of a dirty word in the quest for larger profits.
I was convinced that "our customer"; the one who appreciated articles of fine intricate craftsmanship, attention to detail and traditional skills handed down from generation to generation; was still out there - frustrated at how the brands they had so loyally supported had turned their back on product for profit and now sought their sales from new emerging markets rather than servicing their old customers.
Little did we know or expect, that new technology would "save the day" for us, in the form of the Internet. For the first time, we as a small unknown brand, but with a well known product, were able to be on an even keil as the "big boys". Folk, were able to find us (once an impossible task as our work was so often hidden behind the logos of others) and we could harness people power, our customers, as our voice in marketing ourselves rather than saving our pennies to compete in the glossy magazines of the traditional media so loved by the big brands.
So it is with a very happy heart that I look forward to the recognition which is gradually coming our way for sticking to our ethos of not wavering in our quest of using only the best materials available but also twinning these with the most skilled of craftsmen and women. Our customer base is a small, niche and discerning one - occupied by those that recognise excellence and want to surround themselves and their friends with articles that are not only aesthetically pleasing but also perform as they should.
I hope you will continue to enjoy our creations for many a year to come and thank you for your continued and most valued support.
MAX Q. PARKER
Current Chairman, Designer & Managing Director
From back when I was only ten years’ old I remember helping out in the workshop with a few small tasks here and there. Venturing into the odd exhibition in London and moving further afield as I aged; I subliminally became immersed into the world of luxury board games and the prestigious clientele who come with it.
At the age of nineteen, I joined Geoffrey Parker on a temporary basis with my workload, responsibilities and influence in the company increasing over the years, now Max, & I, work side by side to design our signature games and develop new and exciting ideas for you all to enjoy.
Our relationship between father & son continues to strengthen, with Max moving into more of the design work he has become so well renowned for in the British Interior Design circle. And with myself dragging Geoffrey Parker into the modern day; utilising the internet and social media to our advantage – but rest assured we will keep our traditional values!
Our ethos is very simple here at Geoffrey Parker; we use the best craftspeople and material to make the best games in the world. An item which will most probably outlive you & I, an heirloom from our family to yours. We’d be delighted to assist you with any commission you have in mind if it is something unusual don’t be shy, we love a challenge.
I look forward to hearing from you in the coming years, even if it is just for a chat or advice. Just be warned I know a lot about games so you might be on the phone for a while! I guess you could say luxury board games are in my blood.
ELLIOT C. PARKER